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We’re officially into the third month of 2019 and if you’re involved in the real estate industry in any capacity, from agent to investor to buyer then you’re probably already feeling the strain of the new year and the changes in the market. While it’s likely to stay this course for 2019, an increase in demand coming from Millennials looking to move into home ownership can help give the market a needed boost.This new generation of homeowners also bring with them new trends ranging from marketing to what they look for in a home.
There is something about the food network and HGTV that makes firm believers out of people in their abilities to become the next famous chef or a pro rehabber. However, with all of the resources available and a shortage of affordable starter homes Millennials are more open to put in the sweat and elbow grease in order to become a first time home buyer. This opens up a new window of opportunity to investors and wholesalers such as Big Texas Home Buyers if they are open to taking a non-traditional approach to their marketing.
Millennials are coming to their real estate professionals well researched and prepared more than previous generations and according to Dana Bull of Sagan Harborside Sotheby’s International Realty “They are relying on real estate professionals not to introduce them to homes, most of which they can find online, but to show them what can’t be researched: neighborhoods that are up and coming, which properties stand to gain value in the coming years, and guidance when it comes to negotiations and inspections.”
In this day and age social media should already be in the wheelhouse of every real estate professional but if not,it’s imperative to remember that Millennials in particular are checking those online reviews and Instagram accounts. A strong online presence is crucial not only in this market but also to stand out amongst the competition.
Embracing this generation of tech savvy DIY home buyers only means that an older generation of real estate professionals will be expanding their own knowledge base in order to best serve their new clients. If you are a Millennial looking to purchase a fixer upper or perhaps have found yourself on the end of high interest rates and hidden costs and need a way out of the situation, Big Texas Home Buyers is here to help. Give us a call at 214.444.9385 or fill out our contact form.